Sheila and I struggled over the last few weeks in how to deal with our ailing cat Mooka. Marc and Jennifer are currently dealing with a similar struggle with their puppy Duke. Ed has dealt with the realities of pet ownership recently with Brit. All great examples of a phenomenon relatively unique to American culture: the development of pets as part of the family unit.
In a class I am teaching we recently examined a case on the pet economy based on the linked article in business week. Although this article was written in 2007 and the facts and figures may be aged, the content and talking points are obviously still relevant today. Read and let me know your thoughts.
$41 billion spent annually on pets, WOW!!!
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