Tuesday, June 14, 2011

Good PR is Essential

I agree entirely with Brad in saying that the average Joe would be in deep do-do if they were cast to the media wolves without guidance and counsel. But that's where the differences are clear - almost all of these famous people have staff that they pay to ensure that their personal brand is unblemished. These paid staff review and edit anything that will go public and could impact that personal brand. So what the hell are those people who work for Weiner doing? Obviously not governing that iPhone he has in his pocket that provides an uninhibited, uncensored, and raw form of who he really is. Same goes for Favre and the cast of other famous people who pulled an "oops" and ended up paying for it.

Here's a simple message for all PR staff of famous people. NOTHING a person does on that phone they keep is personal - and it all can be retrieved and reproduced. If you work for someone who has a smart phone (funny, the device often is brighter than the user) they should be told that explicitly and their failure to consult their own paid staff before using that convenient device is a first step in their own demise if they would be embarrassed to see it as a headline on tomorrow's news.

For the average Joe, our lives just aren't news worthy because to Brad's point, Joe Public doesn't care about what we are doing and saying. If you need proof of that just look at the long list of our blog followers!

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